Every Thursday at 2 p.m. BST, we are hosting a new series of webinars, called The Power Series.
In this webinar, our panellists George Morgan-Grenville, Amanda Harrington, and Katherine Hooker, invited by Great British Brands, will discuss how they've been able to show resilience through the pandemic. We’re seeing a move away from short-term profit and towards building long-term trust. The pandemic has accelerated the speed at which brands have started to do ‘the right thing’ and become more socially aware and responsible. People are now more appreciative of businesses that are close to home, and local businesses have an unprecedented opportunity. Through this, and building trust, brands are able to show extraordinary resilience, adapting and coming up with truly creative ideas.